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Introduction
Welcome to Desiride ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our taxi booking application and website.
By accessing or using Desiride services, you agree to the practices described in this policy. If you do not agree with this policy, please do not use our services.
Information We Collect
Personal Information
When you register or use our services, we may collect the following personal information:
- Name: Your full name for identification
- Phone Number: For communication and ride coordination
- Email Address: For booking confirmations and support
- Profile Photo: For driver verification and safety
- Payment Information: Credit/debit card details, UPI ID, or wallet information
Location Data
We collect precise location information to provide our services:
- Pickup Location: Your current or specified pickup point
- Destination: Your desired drop-off location
- Real-time GPS: During active rides for tracking and safety
- Route Information: To optimize travel paths and calculate fares
Usage Information
We automatically collect information about how you use our app:
- Device information (model, operating system, unique identifiers)
- Browsing patterns and preferences within the app
- Ride history and booking patterns
- App performance data and crash reports
- IP address and network information
How We Use Your Information
We use the collected information for the following purposes:
- To provide, maintain, and improve our taxi booking services
- To process your ride bookings and payments securely
- To match you with nearby drivers and facilitate pickups
- To send booking confirmations, updates, and receipts
- To provide customer support and respond to inquiries
- To ensure passenger and driver safety through tracking
- To detect and prevent fraud and unauthorized activities
- To send promotional offers (with your consent)
- To analyze usage patterns and improve user experience
- To comply with legal obligations and regulations
Information Sharing and Disclosure
We do NOT sell your personal information to third parties. However, we may share your information in the following circumstances:
With Drivers
To facilitate your ride, we share necessary information with assigned drivers:
- Your name and profile photo
- Pickup and drop-off locations
- Contact number for coordination
- Rating and feedback (after ride completion)
Service Providers
We work with trusted third-party providers who assist in our operations:
- Payment processors for secure transactions
- Cloud storage and hosting services
- Analytics and data processing companies
- Customer support platforms
- SMS and notification services
Legal Requirements
We may disclose information when required by law:
- To comply with court orders or legal processes
- To respond to government or law enforcement requests
- To protect our rights, property, or safety
- To prevent fraud or illegal activities
- In emergency situations to protect public safety
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience:
- Essential Cookies: Required for app functionality
- Performance Cookies: Help us understand app usage
- Functional Cookies: Remember your preferences
- Analytics Cookies: Track app performance and errors
You can control cookie settings through your device preferences, but disabling cookies may affect app functionality.
Data Security
We implement industry-standard security measures to protect your information:
- End-to-end encryption for sensitive data transmission
- Secure servers with firewall protection
- Regular security audits and vulnerability assessments
- Restricted access to personal information
- Employee training on data protection practices
- Two-factor authentication options for accounts
Note: While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and data
- Opt-out: Unsubscribe from promotional communications
- Data Portability: Receive your data in a structured format
- Withdraw Consent: Revoke previously given consent
To exercise these rights, please contact our support team at support@desiride.online or call +91 98714 38337
Children's Privacy
Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have collected data from a child without parental consent, we will take steps to delete it immediately.
International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.
Third-Party Links
Our app may contain links to third-party websites or services. This Privacy Policy does not apply to external sites. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:
- We will update the "Last Updated" date at the top
- Significant changes will be notified via app notification or email
- The updated policy will be posted on our website and app
- Continued use after changes constitutes acceptance
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Legal Basis for Processing (EEA Users)
If you are located in the European Economic Area, our legal basis for processing your information includes:
- Performance of contract (providing taxi services)
- Compliance with legal obligations
- Protection of vital interests
- Legitimate business interests
- Your explicit consent
Data Retention
We retain your personal information only as long as necessary:
- Active account data: As long as your account is active
- Ride history: Up to 7 years for tax and legal compliance
- Deleted accounts: Anonymized data may be retained for analytics
- Legal disputes: Until resolution if litigation is anticipated